Custom methodologies and deliverables that help people understand users and inspire teams — in ways that matter.
User Research + Brand Strategy
Discover who your users are, understand their behavior, and start building the experiences that matter to your brand and business.
01
User Personas
Understand what drives your users and what they need from you.
I can help teams understand who they're designing and solving problems for—what they need and why. I specialize in developing user profiles that design and product teams will actually use to make better decisions.
02
Journey Maps
Identify pain points and high impact opportunities.
Whether it's a specific workflow or experience, or a journey that includes the context and dependencies that surround that experience, I can help build tools that will create empathy and alignment around the customer experience.
03
Brand Insights
How your brand is perceived, why, and what can be done about it.
I'll deliver clear insights to help drive brand strategy. [If you have existing segments or a target segment of interest this work can be used to further understand them. Or, this can be exploratory, and used to build hypotheses for testing.
04
Co-Creation
Specific and actionable design direction and next steps.
There is an ideal solution to meet your needs, and together we'll find it. From desired features to design attributes, my methods yield concrete feedback that can be used for product development, UI/UX,
visual design, and more.
CUSTOM METHODOLOGIES TO UNCOVER USER BEHAVIOR AND BUILD EXPERIENCES THAT MATTER.
“Can’t we all just get aligned?”
Experience / Alignment
à la carte
One-off workshops are currently offered for quick customer insight gathering and strategic alignment sessions to bring focus to internal teams.
