About:
As a freelance qualitative researcher, I specialize in helping clients quickly understand what drives their users, and working with them to translate insights into practical short-term tactics as well as longer term strategic goals that are realistic for their organizations. In some cases, I work directly with design teams on implementation. I'm also comfortable working with quantitative researchers and data scientists to either validate patterns and insights I've uncovered, or dig deeper into understanding known behavioral patterns and segments they've uncovered.
In all my work I place a high priority not just on doing great work from a design research perspective, but on doing effective work that resonates with my clients and their organizations. This means I take care to listen to and leverage their knowledge of their field and of their organization. I don’t like wasting time on things that won’t work, and if the situation changes, I can quickly adapt without sacrificing quality.
— Rebecca Loar