Design Research + Strategy

Custom methodologies and deliverables that help people understand users and inspire teams — in ways that matter.

User Research + Brand Strategy

Discover who your users are, understand their behavior, and start building the experiences that matter to your brand and business.

01

User Personas

Understand what drives your users and what they need from you.I can help teams understand who they're designing and solving problems for—what they need and why. I specialize in developing user profiles that design and product teams will actually use… — **Understand what drives your users and what they need from you.**
I can help teams understand who they're designing and solving problems for—what they need and why. I specialize in developing user profiles that design and product teams will actually use to make better decisions.

02

Journey Maps

Identify pain points and high impact opportunities.Whether it's a specific workflow or experience, or a journey that includes the context and dependencies that surround that experience, I can help build tools that will create empathy and alignment a… — **Identify pain points and high impact opportunities.**
Whether it's a specific workflow or experience, or a journey that includes the context and dependencies that surround that experience, I can help build tools that will create empathy and alignment around the customer experience.

03

Brand Insights

How your brand is perceived, why, and what can be done about it.

I'll deliver clear insights to help drive brand strategy. [If you have existing segments or a target segment of interest this work can be used to further understand them. Or, this can be exploratory, and used to build hypotheses for testing.

04

Co-Creation

Specific and actionable design direction and next steps. There is an ideal solution to meet your needs, and together we'll find it. From desired features to design attributes, my methods yield concrete feedback that can be used for product deve… — **Specific and actionable design direction and next steps.**
There is an ideal solution to meet your needs, and together we'll find it. From desired features to design attributes, my methods yield concrete feedback that can be used for product development, UI/UX,
visual design, and more.

CUSTOM METHODOLOGIES TO UNCOVER USER BEHAVIOR AND BUILD EXPERIENCES THAT MATTER.

Get Quote

“Can’t we all just get aligned?”

Experience / Alignment

à la carte

One-off workshops are currently offered for quick customer insight gathering and strategic alignment sessions to bring focus to internal teams.

CUSTOMER EXPERIENCE

Quick hit ways to gain an understanding of what your customer is feeling. Focus on perception, prioritization or articulating an ideal experience. The more your team can be involved the better. Insights delivered back within a month.

→ Experience Mapping
→ Brand Mapping
→ Co-Creation

INTERNAL ALIGNMENT

Workshops held with internal teams to build alignment and inspire next steps. Part of my standard approach to larger projects, these sessions stand on their own whether there is a specific need, or a more general exercise is desired. Insights delivered same day.

→ Brand Mapping
→ Co-creation
→ Alignment

QUICK COLLABORATIVE SESSIONS: INSIGHT, ALIGNMENT AND DATA-DRIVEN ACTION IN A DAY.

Get Quote

About:

As a freelance qualitative researcher, I specialize in helping clients quickly understand what drives their users, and working with them to translate insights into practical short-term tactics as well as longer term strategic goals that are realistic for their organizations. In some cases, I work directly with design teams on implementation. I'm also comfortable working with quantitative researchers and data scientists to either validate patterns and insights I've uncovered, or dig deeper into understanding known behavioral patterns and segments they've uncovered.

In all my work I place a high priority not just on doing great work from a design research perspective, but on doing effective work that resonates with my clients and their organizations. This means I take care to listen to and leverage their knowledge of their field and of their organization. I don’t like wasting time on things that won’t work, and if the situation changes, I can quickly adapt without sacrificing quality.

— Rebecca Loar